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Social Websites

Today’s consumers are in a much faster interactive world. Your company website needs to reflect the immediacy with which your customers expect to locate information. And they will want to interact with you as well…

Now, many websites built using traditional navigation structures work because consumers are familiar with their layout and design ie “this is always how it has been”. However, over time, they get bored and/or lazy and look elsewhere. They will find a website or company who will interact and have the conversation with them. So, having a website that is dynamic, interactive and social – is important.

A website works well when the right information is in the right place at the right time for the right person wanting to locate it.

So, how do you achieve that?

Here are a few ideas to consider:

  1. Keep an eye on website statistics. It’s not costly – for example Google analytic s is free.
  2. Survey or listen to regular customers. Let them guide what’s important.
  3. Don’t forget to engage and excite. It’s important to highlight what’s new.
  4. Change your website HOME PAGE’s content every six weeks. You only need to change one thing – but the change you make will give the impression you are listening and staying up to date.
  5. Be visual to catch the eye but informative with detail. Once a customer has found what they want – they will be happy to investigate and read a LOT more.
  6. Provide a mechanism to discuss, chat, feedback. Use a connection like Facebook or Twitter. Or email still works.

Hope these few dot points help.

-Charlie

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  1. May 2, 2010 at 11:00 am

    Instead of using a website, with static content, delivered by a CMS; why not blog your content and allow consumers, clients, to interact. Using authentication models like “Sign in with Twitter” or “Facebook Connect” provide another level of engagement.

    • May 6, 2010 at 5:22 am

      Adrian,
      Thanks for the reply. I like this thinking and its where many will journey to Im quite sure – but for those who spent thousands on a traditional website as little as two years ago – these ideas are meant to provide a toe in the water approach… to get them started. Hope that makes more sense 🙂 xc

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