Home > Rick Carter - enova > Herding Cats – The Movie

Herding Cats – The Movie

In my first post for the S[M]B’s I wrote about the difficulties we face in Sales and Marketing in Herding Cats…. when we are used to Herding Cattle.

As with most of my thinking it was not original but adapted from what I had seen and read previously.

In particular this ad released by EDS during the SuperBowl was a spark to the Herding  Cats analogy.


Incidentally this was the first year in 28 that Pepsi chose not to run TV ads during the SuperBowl – preferring a Social Media campaign instead. Took a long time for them to realise that TV doesn’t work!!

-Rick Carter

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