Home > Charlie > work it – dont overlook internal communications and staff interactions

work it – dont overlook internal communications and staff interactions

Management of Complexity
Image by michael.heiss via Flickr

Within communication strategies, internal communication is often overlooked, yet it is vitally important.

It is the communication that relates directly to the foundation of your organisation: the people – staff, management and executives – that give your organisation its ability to function.

Developing sound internal communication messages and processes and then evaluating these messages and processes on a regular basis is the same as making sure your car runs smoothly and is serviced regularly.  If the many different pieces of your car do not fit together, you will not get where you want to go very quickly, if you get there at all. Similarly, if the people that make up your organisation do not work together effectively with a common goal, your organisation will not achieve its objectives, if at all.

An internal communication strategy is the key to ensuring a cohesive organisation focused on achieving its goals and objectives.

Corporates have many avenues for staff internal communications ie CEO blog or “vlog”, intranet, newsletters, lift news screens, phone displays, screensavers, posters and display to name a few.

However, internal communication does not only refer to those few “official” channels of communication, mentioned in previous paragraph and it is not only a process that goes from the top, the CEO, to the bottom, the “pleb”. Rather, internal communication refers to the almost constant interactions within the organisation that convey meaning. Therefore, internal communication encompasses both overt communication like meetings, memos etc, and more casual forms of communication such as gossip, social and body language. It can also cover messages staff use to help drive your EXTERNAL campaigns and company objectives.

A full and complete external communication strategy will include tips, messages and “BBQ chatter points” for staff across the organisation or in key roles to help get the message out through word of mouth or socially. These are the messages that help staff talk online and in social settings. In its simplest form – it gives them something to talk about, makes them feel part of the company objectives and keeps them on track in a positive frame of mind.

It’s all about keeping it positive and providing a single common message thread.

-Charlie Helen Robinson

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  1. July 27, 2010 at 3:46 pm

    Usually corporate communications has a group dedicated to both internal and external communications. They are both strategic and internal comms doesn’t focus so much on things like memos and gossip. You made some interesting points in your article.

    • July 28, 2010 at 12:14 am

      It is very true. When I have performed the role of corporate communications however I did the lot and so saw both the risks and benefits of combining campaigns. there are more benefits than risks – so it is worthwhile reviewing internal practices and/or have externally focuses communication specialists consider internal as an audience as well. in fact they should be considered first… they are the ones dealing with the clients anyway? cheers

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